![]() ![]() This affects control on quality an increased costs. Over dependence on Europe: Over 50 percent of Tata Steel’s business comes from Europe and thus any economic slowdown in the Europe affects Tata Steel’s revenues.ĭisintegrated operations in Europe: Although Tata Steel’s operations in India are integrated its operations in Europe are disintegrated and hence are dependent on various other suppliers. Mistry fiasco has hurt the image: The fallout between Ratan Tata and Cyrus Mistry has had an adverse impact on the image of the Tata group which also translates to Tata Steel. Weaknesses in the SWOT Analysis of Tata Steel : Global footprint: Tata Steel has the presence in over 50 countries with operations in over 26 countries which increase its market penetration and share. The integrated operations save a lot of time and cost and also maintain the required quality. Integrated operations in India: The whole process of extraction from mines and ores to producing finished steel material is integrated in India. The association of the name provides immense brand equity to the company. ![]() Trust of TATA: Tata is one of the most trusted and respected brands not only in India but all over the world. A diversified product portfolio ensures revenue flow from different markets around the world. It has the strong presence in Asia-pacific and Europe.ĭiversified Product Portfolio: Tata Steel has a wide range of products ranging from flat steel products, agricultural implements, construction products and much more. Market Position: Tata Steel is one of the largest steel manufacturers in the world and world’s second most geographically diversified steel producer. Strengths in the SWOT Analysis of Tata Steel : ![]() Threat in the SWOT Analysis of Tata Steel :.Opportunity in the SWOT Analysis of Tata Steel :.Weaknesses in the SWOT Analysis of Tata Steel :.Strengths in the SWOT Analysis of Tata Steel :. ![]()
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